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New Moto

 

Vision:

A company that strives to make a lasting positive to the places we conduct our business.

Mission of what we like to do:

Respectful representations of the world’s coffee, tea and cocoa.

Core Values:

Respectful presentation through detailed execution. Re-energize everyday to prioritize the details and use our time, money and energy to adhere to these standards.

Respecting our guests- Meeting their expectations and regularly and surprising them with something unexpected on occasion.

Imparting Knowledge- Expert quest- Coffee, tea, cocoa and brewing knowledge is thorough and thoughtful and presented in usable, trainable school like formats.

Stewardship of the planet- Understand our impact and work diligently to reduce our footprint and make a positive difference through people, knowledge and practical execution.

Financial Sustainability- To support our mission, sales growth and a portion of profits are required for survival, prosperity, opportunity, job satisfaction and job security.

 

The Cafe Moto concept began in 1989-1990 when my folks wanted to sell Italian motor bikes over there, espresso equipment here with the fresh coffee in the middle.  Since we began roasting in San Diego in 1968,  we remain family and community focused, second-generation owners Torrey and Kim Lee incorporated Cafe Moto in 1998. With an ever-increasing demand for tea and coffee beverages, Cafe Moto provides an educational arena to teach and guide the burgeoning market, in addition to producing wonderful coffees and teas. Our sample kitchen has hosted a range of students from head chefs and first line baristas, to ex-bankers and tile workers. Our goal remains simple; provide a forum where small businesses can design a coffee bar menu according to taste preferences. This, we believe, will help to promote confidence to the conscientious customer.

Our Company has grown to include offsite tasting, samplings, and demonstrations. Our service crew is on call throughout the city to repair those pesky espresso machine concerns. The sales team lets the product do the talking. We roast coffee in small batches, 4-5 days per week, promoting freshness and quality. We personally deliver our products to local cafes and restaurants, while UPS helps us distribute across the country. Our website allows customers to shop, learn and explore. Cafe Moto’s team of passionate individuals is focused on one simple goal: Customer success and satisfaction with our tea and coffee products.

Our slogan remains, ” We drink all we can, the rest we sell”!

Enjoy, Torrey and Kimberly Lee

Owners


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