Fair Trade Interview – Jessica Peters
What does the “Fair Trade” label represent to you?
The Fair Trade label means a lot to me. I LOVE the traceability it provides the consumer. Myself, personally, having listened to many farmers that we purchase Fair Trade coffees from, it brings tears to my eyes to hear their stories. I never realized how much the middle man actually takes away from these farmers, Co-ops, families and communities. Fair Trade makes a huge impact on the quality of life for so many of these farmers and communities. From small things such as child being able to carry a backpack to school, to paved roads in a community, to health care. These are things that bring a smile to their faces and improves their quality of life, that is important to me.
How does the Fair Trade label affect your buying decisions?
It’s simple, if I have a choice between a Fair Trade item or one that isn’t certified as Fair Trade, I will spend a little more and purchase the Fair Trade label. Why wouldn’t I when I know that my one decision and few more cents or dollars will change someone’s life forever?
How does it make you feel to be part of a company that purchases so much Fair Trade product?
It makes my job of selling easier and makes me proud to do so! Being able to educate my customers on Fair Trade and inviting them on board to be part of the Fair Trade movement is awesome. Cafe Moto cares and it excites me to be a part of something so Globally responsible and compassionate.
What is your favorite Cafe Moto Fair Trade coffee?
Toughest question yet … hmm, I would have to say our Organic Nicaragua Las Hermanas. Besides the intriguing flavor profile, I love the story, Fatima has a huge dedication to her community and Cafe Moto is a part of that.
How would you describe it to a customer?
Organic Nicaragua Las Hermanas is one of my favorite coffee’s that we sell at Moto, it’s like drinking a cup of chocolate covered oranges. As a single origin, it makes a unique espresso, bright, sharp but holds up to the challenge of milk. Supporting a community of 180-200 women, it is a cup of coffee to be proud of, an amazing cup and an amazing story, a must have!!